I think the best
ways to market the library's fiction collection would be to use any and all resources
available, both internally and externally.
Internally, the library would utilize displays, bookmarks, flyers,
endcaps, book discussions and librarian suggestions. Externally, the library could reach the
public by advertising through local town planner notices and social media such
as Facebook, Twitter, Instagram.
I would use book displays, bookmarks, and book discussions
to market my future library's fiction.
Book displays are a great way to choose titles that would be of interest
to library users. Book displays should
be themed and the books should be carefully chosen for the attractiveness of
the cover, the quality of the book, and the consideration for the potential of
the appeal factor towards the reader.
Colorful and bold displays are eye-catching and draw the reader's attention
to the possibility of a newly discovered author. This is a great way for readers to find the
right book without sorting through hundreds of books on the shelves.
Bookmarks are another great tool to have available for
readers. Bookmarks could include read
alike authors, genre specific themes, subjects and more. Bookmarks are a wonderful guide for readers
to search for books by different authors that they might not have heard of
before. Bookmarks provide an assortment
of options that readers could then browse in the stacks to see if the unknown
author might be a good fit. Sometimes
library staff have a momentary lapse when approached by patrons searching for a
new title and bookmarks are a great way to refresh the memory and begin a
conversation.
Book discussion allow readers to socially interact for the
purpose of reading. Discussions allow readers
to become directly involved in reading by expressing opinions and viewpoints on
characters, plots, and underlying themes with like minded people. Through book discussions, other authors,
titles, and genres could be discovered and shared.
Bookmarks are a great idea. I have noticed that everyone from children to adults love to get a new interesting bookmark. It could be a good idea to keep them near the check out station so that patrons can grab them and stick them in their books as they are putting them away.
ReplyDeleteHello Cynthia! Your point about displays being colorful and books being chosen that have visual appeal are valid. I like you idea of using bookmarks to market fiction, but especially read-a-likes that the reader may not have heard about. I know a few patrons who have read every book by an author and occasionally run out of things to read. This tactic would be good for helping them branch out and find another favorite author.
ReplyDeleteGreat prompt response with innovative and easy to implement ideas. Full points!
ReplyDeleteWe use bookmarks all the items at the library to promote programs and materials! They're such a nifty tool - more durable than a flyer and has a practical use!
ReplyDelete