Week 6 Prompt

Innovative way to promote romance genre at your local library.

Catchy Display

Any display with a cleverly worded title and a bit of color to grab reader's attention could be effective.  Titles could include; In the mood for love? The Love Bug, Addicted to Love, etc. The title would stand out if the signage has eye-popping colors such as pink or bold purples and graphics that readers' would associate with love.  Free bookmarks with romantic sub-genre suggestions are always helpful to inspire readers' to try works by unfamiliar authors and/or different formats.

Passive Programming

Passive programming strategies could include trivia handouts about famous authors, characters or quotes.  Library patrons could also write down their favorite romance story and add a summary and why the story is their favorite to share with other readers.

In what ways could you incorporate integrated advisory?

Create a display focusing on romance genre and sub-genres. The "If you like..., Then try..." title could be used to cross into different genres and formats.  For instance, if a patron watched or read Pride and Prejudice and Zombies, they might want to pick up the original Pride and Prejudice novel by Jane Austen and give it a try or if they read Nora Roberts books, they might want to try  her romantic suspense novels written under her J.D. Robb pseudonym.

Pretend you're pitching an idea to your boss and write a paragraph in your prompt response.

I would like to place an integrated advisory display to promote the romance genre.  The display will include books, talking books, and DVD's wrapped in brown paper.  On the front of each wrapped item will include the first line or catch phrase from the book or movie.  The patron could then take the book to the circulation and check it out.  They are free to return the book if they are not interested after unwrapping the item.  To ensure greater appeal, the items could be organized in groups with a brief description of the sub-genre: gentle reads, historical, suspense, romantic comedy etc. This will give the reader the option of not straying into an area they are not comfortable. The flip side is they might choose something outside their comfort zone and cross over into a new sub-genre or format.